Environmental Media Association (EMA)
10780 Santa Monica Boulevard, Suite 20, Los Angeles, CA 90025
Tel: 310-446-6244; Fax 310-446-6255
E-mail: ema@epg.org; WWW: http://www.ema-online.org/

EMA brings attention to environmental stories. Different stories often require different methods to tell them, so they use a variety of strategies to make each story accessible and appealing to the largest audience possible: tapping the power of TV and film (they conduct industry-wide conferences for Hollywood writers and producers to educate them on current environmental issues and encourage them to weave this information into their work; they also consult individual writers or shows if there is a particularly appropriate target for a specific message); connecting with celebrities (EMA has unparalleled access to film and television stars who are interested in environmental issues and want to help); and breaking new ground (they are focused on communicating environmental messages and are constantly innovating new ways to tell these stories).